Cover via Open Library
Matt's pick · not sponsored
$100M Offers
- sales
- marketing
- offers
- pricing
- entrepreneurship
- small business
Buy on Amazon(paid referral link)
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Why I'd hand it to you
Alex Hormozi explains how to build an offer so good that people feel foolish saying no. His value equation, the dream outcome, the likelihood of getting it, how long it takes and how much effort it costs, is a clear way to think about pricing and packaging. Small business owners and creators will find practical ideas they can use right away. Fair warning: the tone is blunt and salesy, and some tactics, like heavy urgency and scarcity, can tip into pressure if you are not careful. It is mostly aimed at service businesses and coaching, so product companies will have to adapt more.
— Matt Jordan
Quick summary
- Book
- $100M Offers by Alex Hormozi
- Who it's for
- Small business owners, coaches and creators who want practical ideas for pricing and packaging, used with care around pressure tactics.
- Key topics
- The value equation
- Building and pricing offers
- Sales and marketing
- Service businesses
- Shelves
- Business, Economics
