Cover via Open Library
Matt's pick · not sponsored
The E-Myth Revisited
- small business
- entrepreneurship
- systems
- franchise
- management
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Why I'd hand it to you
Michael Gerber explains why so many small businesses struggle: the owner is a skilled technician working in the business rather than on it. He urges owners to build systems that could run without them, as if they were designing a franchise. The story of Sarah, a pie shop owner, makes the ideas concrete. It is useful for anyone who started a business because they were good at the craft. Two cautions, though. The dialogue with Sarah can feel stiff and repetitive, and not every business should be run like a franchise. Creative and relationship-driven work doesn't always fit his model.
— Matt Jordan
Quick summary
- Book
- The E-Myth Revisited by Michael E. Gerber
- Who it's for
- Skilled craftspeople who started a business and now want systems so it doesn't depend entirely on them.
- Key topics
- Working on the business, not in it
- Systems and processes
- The franchise model
- Small business management
- Shelves
- Business, Economics
