Start with Why

Why I'd hand it to you

Simon Sinek argues that the leaders and organizations people follow start by explaining why they do what they do, before what and how. He calls it the Golden Circle and uses examples like Apple and the Wright brothers. The idea is simple and sticks with you, especially if you lead a team, church or brand. My honest take: it is one idea stretched to fill a book, and his popular talk covers most of it in under twenty minutes. Some examples are cherry-picked to fit. If you need help articulating purpose, though, it gives you a useful framework.

— Matt Jordan